紧固件市场（英文版）

Fastener Companies Should Build Their Brands in the After-Sales Service Market "In China, generally speaking, there are two main management modes in the fastener after-sales service market. One is brand store and the other is chain store. " There is no doubt that China fastener market is the most intense and variable one in the world. Along with the multinational magnates are attracted by the high potential market in China, they find that the competition here is the tightest that they have never seen. However, China fastener market is one of the potential markets in the world. China jumps to the fastener giant in the world and its after-sales network is extended in the vast land as well. That the fierce competition is growing and the market is expanding ask for the improvement of after-sales service. Selling fasteners depends on brand, and service also has to build their brands as well. In the 21st century, global economy focuses more on selling service. As a world factory of fasteners, China economy has encountered a biggest turning point in terms of structural upgrade—from manufacturing to service. That the rapid growing and mature fastener industry plays a leading role among the three important machine basic parts has gained recognition from fastener people. In China, generally speaking, there are two main management modes in the fastener after-sales service market. One is brand store and the other is chain store. Brand store management is vertical. It is a sales service network with brand orientation, which is initiated by fastener suppliers and combines with product sales, supply and information feedback. For example, assembly market (the products are usually called machine/automotive fasteners) and export market, etc. Chain store management is horizontal, which is positioned at various fasteners, also including after-sales maintenance market (the products are usually called fastener assemblies), etc. All products are equipped with the strongest fastener sales team and the most comprehensive sales network. In the homogeneous fastener market, price has become the most powerfully weapon for selling oneself and defeating rivals. Fastener after-sales service needs to build their brands. It is not only a need to compete with rivals, but also a need to implement the overall development strategy. The sales network of China fastener has stepped into the branding phase. Distributors are willing to spend a lot on the store and equipment. For software, it is urgent for them to be supported by some outstanding network companies, to introduce management experience and to build service brands. For example, in terms of idea, after-sales service no longer stops at we provide what you need. Instead, it guarantees the use and improves the value of machines and automobiles. Manufacturers are now seeking for zero defect of the product quality. The concept of after-sales service has turned to omni-direction. Since the beginning of this year, no matter the increase rate of fastener sales, or the market share, both of them have been gaining delightful momentum. At present, few mainstream fastener enterprises in China are with a profit rate over 10%. Most of the fastener enterprises are just with a profit rate of 5% around. In order to improve the value-added of fasteners, they could not live without brand building. As long as they build their brands in fastener after-sales market or call for brand strategy in diversified market area, the distinct function of brand can be worked.